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26 Panel Discussions

Over 5000+ Attendees

30 Book Launches

32 workshops

5 YEARS

225 Speakers

130 Events

A PLATFORM FOR DIVERSE VOICES
& GLOBAL STORYTELLERS

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AIM Literary Festival
2025, UK

1st October - 5th October
 

AIM Literary Festival is the UK’s fastest-growing platform for global and diverse voices, with a distinct focus on South Asian narratives.

 

Powered by Author In Me and established as an independent Community Interest Company (CIC), the festival champions purpose-led storytelling, amplifies underrepresented voices, and creates space for bold, authentic dialogue.

As the largest and fastest-growing network of global creatives and storytellers, AIM Literary Festival brings together authors, diplomats, artists, and change makers for a vibrant celebration of culture, identity, and imagination.

This year’s speakers include Jassa Ahluwalia, Amish Tripathi, Sunny Singh, Anita Rani, Daunt Books, Candid Book Club, Asma Khan, and Rik Ubhi, each bringing powerful perspectives shaped by lived experience and creative courage.

Signature platforms such as AIM Inspire Talks, AIM Podcast, AIM Rendezvous Author Talks, and AIM Publishing Insights provide immersive spaces for storytelling, industry exchange, and community building. At AIM Literary Festival, stories become bridges between people, between ideas, and between the choices that define us.

More than a festival, it’s a movement redefining who gets to tell the story.

Our Vision
The festival is built around three core values 

Celebrating Diversity: Highlighting voices from varied cultural, social, and literary backgrounds.

Inspiring Future Generations: Encouraging young writers and readers to explore storytelling as a form of creative expression.

Fostering Connection: Bringing communities together through shared narratives, knowledge exchange, and collaboration.

 

AIM Literary Festival 2025 Theme:
Challenge your Choices

Every story begins with a choice.


A word spoken or left unsaid. A path taken or refused. A truth confronted or buried.

In 2025, AIM Literary Festival invites readers, writers, and changemakers to explore the power and consequence of decision-making through its bold new theme: Challenge Your Choices.

This year, we delve into the turning points that shape lives and legacies — the quiet decisions that ripple across generations, and the brave choices that redefine who we are.

 

Through fiction and memoir, poetry and performance, we ask: What does it mean to choose? And what happens when we dare to choose differently?

 

But this theme doesn’t speak to writers alone — it calls on readers to challenge their own reading choices. To venture beyond the familiar shelves. To seek out stories that discomfort, expand, and transform. To embrace unfamiliar voices, fresh perspectives, and genres yet unexplored.

 

This is your invitation to write, read, and live with intention.
Challenge the expected. Embrace the unknown. And above all, Challenge Your Choices.

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Speakers 2025

Interested in Sponsoring
the AIM Literary Festival?

Download our sponsorship pack.

 View the details here 

Download the Brochure 

Testimonials

“I was delighted to be a part of the AIM festival at the iconic British Library as part of the Books to Movies panel. This festival has captured so many diverse voices in the literary sphere, and is evidently growing from strength to strength. Congratulations to the whole team for creating this space, which I hope will continue to grow UK wide.."

Ashanti Omkar, Bafta Jury Member

Agenda

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  • Inspire Talks

  • Book Launches

  • Author Talks

  • Book Reading Sessions

  • Events for Children

  • Panel Discussions

  • Interactive Workshops 

  • Networking

  • HappyTree

  • StoryGarden

​ 2024
Festival Highlights

Book Launches

Watch and Listen

How to write Poetry using Poetry Prompts / Joseph Coelho at AIM Literary Festival, London, 2024
27:28
Uncovering Hidden Secrets: Shrabani Basu, Keynote Speaker/ AIM Literary Festival 2023
37:28
YOUNG AUTHORS PERSPECTIVE WITH AUTHOR ALICE HEMMING
04:04
AIM INSPIRE TALKS - Simon Alexander Ong, Author / AIM Literary Festival 2022
15:25
Knowledge Exchange - Young and Established authors at AIM Literary Festival 2023
21:01
Powerful Discussion on Diversity In Publishing / AIM LITERARY FESTIVAL 2022
36:45
Workshops

Festival in Pictures

Our Partners and Supporters

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Interior of Book Store

JOIN US AT THE FESTIVAL

Date: October 1st - October 5th

STAY CONNECTED & BE IN THE KNOW

Tick the applicable choice
Admin Cost
£30
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